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Frédéric Giraut: The Contradictions between Contemporary Place-(re)Naming Imperatives: Standardisation, Inclusiveness, Heritagisation, Branding.

The talk addresses the tensions between the contradictory imperatives and trends that prevail in contemporary place names. It explores this topic in various contexts, including a) Western Europe's centralised (France) and federal (Switzerland) linguistic situations, b) postcolonial situations in West and South Africa, and c) the legacy of settler's toponymic colonisation in North America.

The trends in question are those of standardisation, particularly with regard to digital mapping and street addressing policies in rural areas and informal neighbourhoods; heritagisation, focusing on toponymic legacies linked to dominant traditions;  inclusiveness, promoting previously invisibilised knowledge, languages and references; and territorial branding, where place names are used as competitive assets.

This overview and contradictory analysis will advocate for Participatory Vernacular Toponymic Diagnostics (PVTD), incorporating local toponymic heritage and evidence-based and/or practice-based toponymic claims.